Driven by user-centric research, this endeavor sought to enhance the pet adoption experience. Transitioning through ideation, prototyping, and feedback-driven refinement, the result is a digital platform that connects potential adopters with pets, facilitating well-informed decisions.
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DESIGN
For the pet website, the design choices were intentional and thought-out. With the aim to reflect the simple joys of pet companionship, a palette of calming tones and straightforward typography was selected. The use of earthy colors and user-friendly design elements aimed to create an approachable and trustworthy environment, which users found appealing and aligned with the overall theme of pet adoption.